tetchi blog

Tetchi's blog about life and stuff

Shingo Hairstylist logo


This past week I worked on a logo for a good friend of mine, Shingo. Shingo is a hairstylist from Japan, and he’s here in Ottawa to study english. He asked me to design a logo for him so that he could make business cards later down the road.

Shingo Fukuda, hairstylist.

One thing that I learned from this exercise is that scissors are really freaking hard to draw. I must have drawn scissors dozens of times before getting it right. I would often screw up the proportion ratio between the blade and the ring, and the scissors would end up looking phallic (as silly as that sounds, haha).

A book that I picked up last week called Vector Basic Training: A Systematic Creative Process for Building Precision Vector Artork helped me a lot with my workflow. I’m not finished reading it but I took some tips from it as I worked on Shingo’s logo. In particular, Von Glitschka’s advice on going back-and-forth between analog and digital (i.e. from pencil on paper to the pen tool in Illustrator, and vice versa). I’m planning on writing a full review of the book later on, but it’s definitely pretty awesome so far.

What are your thoughts on the logo? Any feedback/criticism would be awesome :)

8 Comments

  • Caroline Schnapp
    Caroline Schnapp on January 8th, 2012

    Very beautiful, Tets! God damn it, you are so good at so many things. If I did not love you, I’d hate you! :-P

  • tetchi
    tetchi on January 8th, 2012

    haha, thanks Caro! And thanks for the tip on kerning, I’m definitely going to adjust that.

  • Edward Ocampo-Gooding
    Edward Ocampo-Gooding on January 8th, 2012

    Awesome job Tets! I love how clean the design is and how the type reminds me of Hiragino, which makes it all that much more Japanese.

  • Liz
    Liz on January 8th, 2012

    Looks amazing Tets! Great job :)

  • tetchi
    tetchi on January 8th, 2012

    Thanks guys!

  • Nims
    Nims on January 13th, 2012

    Holy crap tets you make words sexy

  • iamkeir
    iamkeir on January 31st, 2012

    Such a superb concept – and beautifully executed, love it!

  • tetchi
    tetchi on January 31st, 2012

    Thanks guys! :)

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